Free USB Memory Stick

I'm afraid that a lot of you thought that this was a scam...
In fact, if you look at the Learning & Skills Web "post" further down this page you'll find that the final paragraph reads "(The first 2,000 to complete and return a brief feedback form get a free 64 mb USB memory stick.)"
Any posts added after this one are naturally pushed down the page.
So, no scam. Bit of marketing, perhaps. But I think that BECTA offering a free Memory Stick for the first 2000 registrations is a bit of, er, marketing too. No? And the information should be useful to many of you. Don't shoot the messenger.
One apology. That I actually care / am stupid enough to be posting this at...what's the bloody time anyway?