I could do that!

Thanks to the fine people at HR Magazine for pointing out to me where I have been going wrong over the years. EVP. Not TVP, which is the stuff that we soft veggies are supposed to eat but don't. EVP. Employee Value Proposition.
According to David Fairhurst, Vice President for People (sic) at McDonald’s Restaurants, "Potential employees tend to judge employers on shallow EVP attributes such as remuneration, location, perceived career opportunities and organisational stability. Current employees, on the other hand, look at much deeper and insightful attributes such as how respectfully they are treated, how well the jobs on offer match their own particular interest and the quality of immediate managers."

So there...too shallow I guess.